Amex Proactive Line Increase Auto Enrollment Email

This campaign focuses on the automatic credit limit increase the Cardmembers recently received. The goal is to drive incremental spending across a larger population through awareness of recent credit limit increases, educate members about Amex benefits to help spending opportunities, and drive additional card enrollments. The email series is designed to reflect the time period that the email is sent out (e.g., the Aug to Oct email which will use the Return to Travel theme) and the design also incorporates the Card Member’s Card Art and dynamic credit line to create a more personalized message.