Amex POT Activation Thank you Email

In this batch of the trigger email series, the business objective is to reinforce and encourage Card Members who recently activated Pay Over Time feature, which allows Card members to make payments with flexibility and to remind them of how Pay Over Time works. The email was tested between two creative approaches in the body. Test A is to illustrate the 3 simple options of Pay Over Time and test B is to focus on the 3 steps explanation of how Pay Over Time works. Both creatives utilized real-time technologies to demonstrate their recent charges of spending and the time the Card Members are opening their email. As the lead designer, I worked with the associate creative director and copywriter to develop concepts, wire-framing, producing the creative, collaborate with the animators and developers to deliver accurate final assets as well as reviewing the final product for quality control.